With the feel of a camera and the flexibility of interchangeable lenses, the Bitplay Snap! 7 makes iPhone photography feel like photography again.
The iPhone is now one of the most widely used cameras — smartphone or otherwise — but the experience of shooting with one can be a bit uninspiring for anyone who enjoys working with dedicated cameras. The Bitplay 7 case and lens series is designed to make taking photos with a thin touchscreen device actually feel like using a camera again. It gives the iPhone 7 both swappable, screw-in lenses as well as a hand grip and physical shutter release, bringing the iPhone closer to the classic ergonomics of an interchangeable lens camera. While the system has a few quirks, the case design and mid-range pricing could bring the fun back into mobile photography for the right user.