At EyeEm we develop technology that helps photographers tell their stories and get discovered. We believe there are two ingredients that contribute to the success of a photograph:
1) the story behind the photograph, and
2) the way that story is told. Automatic image tagging technologies from companies like EyeEm, Google Cloud Vision, Flickr, and Clarifai are quickly approaching maturity and helping to tell the stories behind photographs by indexing or tagging them to make them discoverable.
Visual aesthetics addresses the way each story is told; specifically, how the visual style and composition create an emotional connection with the viewer by using structure and cues that draw attention toward (and away) from the constituent story elements of the photographer’s choice.